TrueMind | Elite Mental Performance

Driving Elite Mental Performance in World Youth Football

TrueMind is revolutionising the future of football by empowering young players to unlock their hidden potential, through the power of the mind.

Our cutting-edge programs are designed to enhance mental performance at every level, from youth academies to entire football clubs.

By integrating elite mental performance strategies with the demands of modern football, TrueMind is setting a new standard for success in the beautiful game, shaping the next generation of champions.

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The Story

The TrueMind story began at the prestigious Manchester United Academy, where Founder Will Mellors-Blair joined at just 10 years old. Playing alongside future stars like Jesse Lingard and Ravel Morrison, Will’s promising career took a tragic turn when he lost his father at the age of 13. This loss shifted his football journey into a struggle to cope with the pain, reshaping his perspective on performance and mental resilience.

After transitioning to a youth scholarship at age 14 with Manchester United feeder club Walsall; Will spent two seasons initially with the U16s before shifting to the U18s and featuring regularly for the Reserves. However, upon completing his scholarship at 18, he was released in 2009 without the offer of a professional contract.

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TrueMind Programs

Integrating cutting-edge neuroscience, epigenetics, and holistic high-performance methodologies to transform mental performance into a core pillar of professional football.

1: Ignite

A 90-minute, one-off workshop designed to spark the potential of youth footballers and coaches. This engaging session introduces the foundational principles of elite mental performance, focusing on mindset, focus, and resilience. Ignite is tailored to help players and coaching staff unlock their full potential, cultivating a high-performance environment that fuels growth and success on, and off the pitch.

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A recurring engagement that brings TrueMind’s curriculum and process to your team over the course of 12 months. Whether weekly, fortnightly, or monthly, Perform ensures consistent mental performance development through tailored sessions for players, coaches, and staff. By integrating mental conditioning into daily routines, Perform drives sustained improvement in performance, wellbeing, and team cohesion throughout the season.

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2: Perform

3: Excel

The ultimate high-performance program for football clubs. Excel takes a comprehensive approach, working with owners, board members, coaches, and players across all teams to optimise every facet of performance. Through tailored workshops and one-on-one engagements, Excel blends mental performance training with cutting-edge epigenetics to foster an environment where each individual, and the team as a whole can excel at the highest level. The Excel program is designed to elevate the entire club, building a sustainable culture of success.

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Use Case Scenarios

See how our programs will transform football clubs at every level—helping players, coaches, and staff unlock their full potential and achieve remarkable results.

1. Youth Academy Breakthrough

A struggling youth academy seeks a way to develop their players’ mental resilience. After attending the Ignite workshop, players improve focus during matches, while coaches adopt new strategies to foster growth mindsets. The academy sees a 25% increase in player retention and their U16 team reached the regional finals for the first time.

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2. Mid-Season Turnaround

A Championship club experiences a mid-season slump and introduces the Perform program. Weekly mental conditioning sessions help players regain confidence and cohesion. Within six weeks, the team climbs from 15th to 8th place, with staff crediting Perform for boosting focus and performance under pressure.

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3. Promoting a High-Performance Culture

A Premier League club adopts the Excel program to align its board, coaches, and players under a unified high-performance philosophy. Tailored workshops and epigenetic insights improve decision-making across all levels. The club secures a top-four finish and qualifies for the Champions League, exceeding expectations.

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4. Grassroots Club Transformation

A grassroots club struggling with motivation organise an Ignite session for its players and coaches. The 90-minute workshop inspires a mindset shift, leading to better training attendance and a more positive atmosphere. Coaches report improved player focus, and the club wins their first local tournament in over five years.

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Meet The Team

Meet the high-performance team dedicated to helping your club, squad or academy achieve lasting success. More information and to connect click through to their LinkedIn profile.